Period KPIs本期指标
Aug 2026Sales Funnel
Monthly Trend Leads & Orders
Conversion Rates Trend Stage & end-to-end · % of leads
Month-over-Month
Insights & Recommendations洞察与建议
Auto-generated上段强劲、下段回落：leads 650（+8.3%）、到店 280（+21.7%）、试驾 50（+25.0%），但订单 13（-48.0%）——成交转化显著减弱。
Top of funnel strong, bottom weak: leads 650 (+8.3%), visits 280 (+21.7%), test drives 50 (+25.0%), but orders fell 48.0% to 13 .
试驾→订单转化 62.5%→26.0% 明显下滑，是 9 月订单回落的主因；QL/Leads 75.0%→61.5% 同步走弱，线索质量与成交双降。
TD→Order dropped from 62.5% to 26.0% — the main driver of the order decline; QL rate also fell (75.0%→61.5%), so both quality and closing weakened.
本月进度：10月目标 15 单 · MTD 已达成 5 单（33%）· 当前时间进度约 71%，节奏偏慢，剩余日均需约 1 单才能达标。
Oct progress: target 15 · MTD 5 (33%) vs ~71% time pace — behind pace; ~1 order/day needed to hit target.
Recommended actions行动建议
Action 1
专项复盘试驾→订单链路（26%）：检查试驾后跟进、报价与库存匹配。
Review the TD→Order chain (26%): follow-up after test drives, quotations and stock fit.
Action 2
核对订单下滑是否受交付/库存影响，区分需求与供给因素。
Check whether the order decline is delivery/stock-driven; separate demand vs supply factors.
Action 3
监控线索质量：QL 率跌破 60% 时触发渠道审查。
Monitor lead quality: trigger a channel review if the QL rate falls below 60%.