Period KPIs本期指标
Aug 2026Sales Funnel
Monthly Trend Leads & Orders
Conversion Rates Trend Stage & end-to-end · % of leads
Month-over-Month
Insights & Recommendations洞察与建议
Auto-generated线索量连续下滑：9月 leads 132（-10.2% MoM，7月 284 → 9月 132，累计 -54%）——供给端持续承压，需优先恢复。
Leads kept declining: 132 in Sep (-10.2% MoM; 284 in Jul → 132 in Sep, -54% cumulative) — supply is the top priority.
亮点在转化效率：到店/试驾均 +44.4%（26/26），Visits/QL 24.3%→39.4%——线索虽少但承接效率在改善。
Bright spot: conversion efficiency — visits and test drives both +44.4% (26 each); Visits/QL improved from 24.3% to 39.4%.
风险：订单仅 2 台（-33.3%），Orders/TD 7.7%（8月 16.7% 腰斩）——试驾→成交链薄弱；样本小（月线索 <150），结论需结合 2–3 个月观察。
Risk: only 2 orders (-33.3%); Orders/TD halved to 7.7% — the test-drive-to-sale chain is weak. Small sample (<150 leads/month) — read conclusions over 2–3 months.
本月进度：10月目标 4 单 · MTD 尚未有达成（0%）· 当前时间进度约 71%，月内无新订单记录，剩余日均需约 1 单才能达标——需与销售确认订单录入节奏。
Oct progress: target 4 · MTD 0 (0%) vs ~71% time pace — no orders recorded yet; ~1 order/day needed. Confirm with sales whether order entry is lagging.
Recommended actions行动建议
Action 1
优先恢复线索供给（经销商集客/总部支持），目标回到 200+/月。
Rebuild lead supply first (dealer lead-gen/HQ support); target 200+/month.
Action 2
试驾→订单跟进专项：提升 7.7% 的成交率。
TD→Order follow-up initiative to lift the 7.7% close rate.
Action 3
连续 3 个月观察后再作结构性判断，避免小样本误判。
Avoid structural conclusions until 3 months of data; monitor trends.