Period KPIs本期指标
Aug 2026Sales Funnel
Monthly Trend Leads & Orders
Conversion Rates Trend Stage & end-to-end · % of leads
Month-over-Month
Insights & Recommendations洞察与建议
Auto-generated全线强劲反弹：leads 20,506（+21.1%）、合格 2,076（+86.0%）、试驾 75（+102.7%）、订单 20（+53.8%）——8 月低基数后明显恢复，线索→合格转化率 6.6%→10.1% 翻倍提升。
Strong all-round rebound: leads 20,506 (+21.1%), qualified 2,076 (+86.0%), test drives 75 (+102.7%), orders 20 (+53.8%) — clear recovery from August’s low base; lead→qualified rate doubled from 6.6% to 10.1%.
风险点：试驾→订单 26.7%（8月 35.1% 回落），端到端 L2O 仍仅 0.1%——高线索量下的成交转化是最大短板。
Risk: TD→Order fell to 26.7% (from 35.1% in Aug) and end-to-end L2O is still only 0.1% — converting the large lead volume remains the weakest link.
线索质量结构改善明显（接待转化翻倍），但总线索 20,506 对接待产能（合格仅 2,076）构成压力，需关注到店承接能力。
Lead quality improved sharply (reception conversion doubled), but 20,506 leads strain reception capacity (only 2,076 qualified) — watch showroom capacity.
本月进度：10月目标 25 单 · MTD 已达成 11 单（44%）· 当前时间进度约 71%，节奏偏慢，剩余日均需约 2 单才能达标。
Oct progress: target 25 · MTD 11 (44%) vs ~71% time pace — behind pace; ~2 orders/day needed to hit target.
Recommended actions行动建议
Action 1
确认 9 月反弹的可持续性：复盘 8 月下滑主因（是否渠道/活动波动），判断 10 月基线。
Confirm whether September’s rebound is sustainable: review what drove August’s dip and set the October baseline.
Action 2
试驾→订单专项：针对 26.7% 的 TD→Order，规范试驾后 48 小时跟进。
TD→Order initiative: standardize 48-hour follow-up after test drives (currently 26.7%).
Action 3
评估高线索量下的接待与销售产能配置。
Review reception and sales capacity under high lead volume.