Period KPIs本期指标
Aug 2026Sales Funnel
Monthly Trend Leads & Orders
Conversion Rates Trend Stage & end-to-end · % of leads
Month-over-Month
Insights & Recommendations洞察与建议
Auto-generated全链路回落且订单创观察期新低：9月 leads 224（环比 -6.3%），订单仅 3 台（-50.0%，为 2~9 月最低）；线索量亦低于 2~9 月均值 240，供给端整体走弱。
Across-the-board decline: leads 224 (-6.3% MoM) and orders fell 50.0% to just 3 units — the lowest since reporting began (Feb); leads also slipped below the Feb–Sep average of 240.
转化效率分化：QL/Leads 41.4%→37.5% 走弱、试驾→订单 25.0%→15.8% 明显下滑、端到端 L→O 2.1%→1.3%——线索质量与成交转化双承压；仅到店承接（Visits/QL 50.5%→58.3%）改善。
Conversion diverged: QL rate slipped from 41.4% to 37.5%, TD→Order halved from 25.0% to 15.8%, end-to-end L→O fell from 2.1% to 1.3% — both lead quality and closing weakened; only showroom uptake improved (Visits/QL 50.5%→58.3%).
活动驱动特征明显：8 月 Manila & ILOILO 周末展示活动（投入 2,888 USD）贡献 239 leads / 5 orders，9 月无在录活动、线索随之回落——月度波动高度依赖线下活动节奏，缺乏常态化集客机制。
Campaign-driven pattern: the Aug display show (US$2,888) drove 239 leads / 5 orders; Sep had no recorded campaign and leads reverted — monthly volume swings with event cadence, with no steady-state lead-gen engine.
本月进度：10月目标 10 单 · MTD 已达成 4 单（40%）· 当前时间进度约 71%，节奏偏慢，剩余日均需约 1 单才能达标。
Oct progress: target 10 · MTD 4 (40%) vs ~71% time pace — behind pace; ~1 order/day needed to hit target.
Recommended actions行动建议
Action 1
专项排查订单腰斩（试驾后跟进、报价、库存匹配），10 月目标恢复至 5+ 台基线。
Diagnose the order slump (post-test-drive follow-up, pricing, stock fit); target restoring 5+ orders in Oct.
Action 2
规划常态化集客：把单点活动转为月度固定渠道投放/门店集客组合，平滑线索波动。
Shift from one-off shows to a steady monthly lead-gen mix (paid media/outreach/dealer) to smooth volatility.
Action 3
与总部对齐 QL 判定标准，目标 QL/Leads 重回 40% 以上。
Align the qualified-lead definition with HQ; target a QL rate back above 40%.