Period KPIs本期指标
Aug 2026Sales Funnel
Monthly Trend Leads & Orders
Conversion Rates Trend Stage & end-to-end · % of leads
Month-over-Month
Insights & Recommendations洞察与建议
Auto-generated线索端连续第三个月回落：9月 leads 808（环比 -5.2%，低于 6–8 月均值 13.5%）；订单 +8.1% 至 40 台，主因成交转化效率改善（试驾→订单 23.4%，8月 21.3%）。
Leads fell for a third straight month (808, -5.2% MoM, 13.5% below the Jun–Aug average), yet orders rose +8.1% to 40 units — driven by better conversion (TD→Order 23.4% vs 21.3% in Aug).
漏斗效率整体上行：TD→Order 与 Leads→Order（5.0%）双升，说明销售跟进质量在改善；但流量端供给不足正在成为增长瓶颈。
Funnel efficiency improved across the board: TD→Order and Leads→Order (5.0%) both climbed — sales follow-up is getting better, but lead supply is now the binding constraint.
口径提示：Visits/QL 达 104.6%（>100%），Ru 的 QL（表单+电话+申请）口径偏严于到店口径，建议与总部统一 QL 定义后再横向对比。
Note on definitions: Visits/QL = 104.6% (>100%) — the RU qualified-lead definition (forms+calls+applications) is stricter than showroom visits; unify the QL definition before cross-country benchmarking.
本月进度：10月目标 50 单 · MTD 已达成 18 单（36%）· 当前时间进度约 71%，节奏偏慢，剩余日均需约 4 单才能达标。
Oct progress: target 50 · MTD 18 (36%) vs ~71% time pace — behind pace; ~4 orders/day needed to hit target.
Recommended actions行动建议
Action 1
Q4 重点恢复线索供给：评估投放/经销商集客计划，目标将 leads 拉回 900+/月（6–8 月均值 934）。
Q4 priority: rebuild lead supply via media and dealer lead-gen; target 900+ leads/month (Jun–Aug avg 934).
Action 2
固化试驾→订单跟进 SOP：维持 24%+ 的 TD→Order 转化，并在 10 月试运行订单周报。
Institutionalize the test-drive follow-up SOP to sustain 24%+ TD→Order, pilot a weekly order report in Oct.
Action 3
与总部对齐 QL 定义，统一后重算历史基准。
Align the QL definition with HQ, then rebuild historical baselines.