Period KPIs本期指标
Aug 2026Sales Funnel
Monthly Trend Leads & Orders
Conversion Rates Trend Stage & end-to-end · % of leads
Month-over-Month
Insights & Recommendations洞察与建议
Auto-generated线索量显著收缩但成交端逆势走强：9月 leads 2,291（环比 -36.8%，较 6–8 月均值 5,732 低约 60%）；到店 1,610（环比 -5.0%）、试驾 483（-12.8%），而订单 86（环比 +41.0%，8月 61）——量级承压，转化质量明显改善。
Leads contracted sharply but conversion strengthened: 2,291 leads in Sep (-36.8% MoM, ~60% below the Jun–Aug average of 5,732); visits 1,610 (-5.0%), test drives 483 (-12.8%), while orders rose 41.0% MoM to 86 (61 in Aug) — volume pressured, conversion quality up.
漏斗转化全面改善：Leads→Visits 70.3%（8月 46.8%）、Visits→Test Drives 30.0%、Test Drives→Orders 17.8%（8月 7.0%）、端到端 Leads→Orders 3.8%（8月 1.1%），为近 3 个月最佳。
Funnel conversion improved across the board: L→V 70.3% (46.8% in Aug), V→TD 30.0%, TD→O 17.8% (7.0% in Aug), and end-to-end L→O 3.8% (1.1% in Aug) — the best in three months.
口径提示：沙特未独立回传 Qualified，按既有口径以 New leads 计（8 月起 ql=leads），漏斗 L→Q 阶段暂按 100% 计。
Data note: Saudi does not report Qualified separately; per existing convention it is set equal to New leads (ql=leads since Aug), so the L→Q stage shows 100%.
本月进度：10月目标 110 单 · MTD 仅达成 6 单（5.5%）· 严重落后时间进度（约 71%），剩余日均需约 11 单才能达标——本月目标达成为最大风险项，建议尽快与销售对齐补量计划或目标合理性。
Oct progress: target 110 · MTD only 6 (5.5%) vs ~71% time pace — far behind; ~11 orders/day needed. This is the highest-risk target for October; align a volume plan or revisit the target with sales ASAP.
Recommended actions行动建议
Action 1
排查 9 月线索下滑归因（渠道/投放/门店/季节），10 月第一周给出结论并设定预警阈值（如 MoM -20% 触发复盘）。
Diagnose the Sep lead decline (channel/media/dealer/seasonality) and conclude within the first week of Oct; set an alert threshold (e.g. MoM -20%).
Action 2
固化试驾→订单跟进 SOP，延续 17.8% 的 TD→Order 与订单环比 +41% 的改善势头。
Institutionalize the test-drive follow-up SOP to sustain the 17.8% TD→Order rate and the +41% order momentum.
Action 3
与总部对齐 QL 定义，推动沙特回传独立 Qualified 口径，统一后重算历史基准。
Align the QL definition with HQ, push Saudi to report Qualified separately, then rebuild historical baselines.